InventionAdvisoryCouncil.com
IDEA' s & INVENTORS STRATEGIES IN MOTION
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Why Does Anyone Need A Consultant Anyway?
You may ask yourself why it is that a large company, a government agency or an aspiring inventor would hire a consultant when various big companies especially, already have staffs of experts who, one would think, who should be even more qualified than the consultant. After all, if government agencies employees themselves are qualified, why the need to hire a consultant?
Actually, there are very good reasons why both government agencies, business organizations and individual idea makers and inventors use product development consultants or other general consultants for their invention idea. In fact, many times, not only are consultants hired, but they are also many times hired again and again and held in considerable esteem. Because it is good business to find a need and then fill it, it is very important for you to understand exactly what those reasons are. Let's look at each of them in turn.
1. The need for personnel. Sometimes even the largest companies and government agencies lack personnel at specific periods of time or for specific tasks. They may need assistance during a temporary work overload, or they may require unique expertise that is not needed on an ongoing basis every day of the year. Temporary assistance might be needed, for example, when a company bids for a government contract. During this period, it is required to put out a great amount of work over a short period of time. The staff personnel may not be available to do this without stopping other important projects, so consultants are hired. Or a company may need unique expertise on a short-term, project basis. Take direct marketing, an area of that gets consulted with a lot: Many businesses use direct marketing only occasionally, so it does not make sense to hire a full-time expert whose salary could easily exceed $50K per year. Therefore, a company is perfectly happy to hire a consultant to accomplish a specific task. The need for personnel also provides the motivation for the search consultant who is paid by client companies for finding specific executives or professionals. The solving of company problems with sound solutions and strategies by many of these consultants and are an indication of the demand for their services.
2. The need for fresh ideas and perspectives. Not infrequently a company has a problem, and management feels the employees are too close to it to understand all the ramifications. It makes sense then to bring in someone from the outside - someone with competent problem-solving and strategy driven skills, but not necessarily knowledge of the business. In fact, sometimes the individuals very ignorance (assuming, of course, a talent for problem solving) helps to provide the answer. Specific consultants have a tremendous ability to penetrate through a confusion of factors and recognize the main issue, and thus to recommend ways to solve the issue.
3. Company Politics. At times the solution to a problem may actually be known, but for various political reasons it cannot be presented by those who understand the problem. For example, a division of a major company once proposed that the company enter a new market with one of its products, which would have required an investment of millions of dollars. The potential in this new market was highly controversial within the company. Because the new product would come from the division that suggested it, the divisions recommendations would be considered prejudiced. However, by hiring an outside consultant to study the same issues, the division succeeded in accomplishing the same thing. The consultant was assumed to be more impartial and less likely to be influenced by company politics.
4. The need for improved sales. No company can exist without sales. This is true no matter how knowledgeable is president or senior staff, how skilled it financial people and accountants, or how innovative its engineers in developing or manufacturing new products. A company that needs to increase sales in a short period of time frame will sometimes look outside its own marketing staff for help. Our specialists use their own knowledge database and network for solutions and strategies to achieve sales driven success.
5. The need for capital. Every company needs money. The need for capital is extremely common in start-ups. But it is also very common in successful companies. In fact, the more successful a company, the more capital it needs. The need for capital is a continuing problem with many companies. A consultant is an expert who has expertise in finding sources of capital will be in continual demand.
If you feel the whole invention process is too much for you to handle, dont worry at all! As consultants, we have a network of experts to march right on through to get your product where you feel it needs to be. Find one of our forms on this page and contact us. We are here to help you!
BUSINESS DEVELOPMENT
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OVERVIEW OF OUR SERVICES
How to Promote Your Patent, Invention or Idea
Promoting a patent, invention or idea can be a complex process, but there are some steps that can be followed to increase its visibility and attract investors, potential buyers or licensees. First, it is important to point out that only the interested party or right holder is the best one to promote its invention or idea and is the one who should develop a clear marketing and communication strategy, recommending that it includes the creation of a website, a promotional video and a social media plan. You may also consider registering for relevant trade shows, publishing articles in trade magazines and contacting companies that may be interested in your product or service. In addition, working with an intellectual property agent can help protect your patent, broker professionals who can assist in the promotion process and help you with the type of contract to enter into.
Generally, for companies that already have their own means or infrastructure, contacts, commercial network, and manufacturers, it can be relatively easy to launch and commercialize a new product.
On the other hand, if you are an individual, the promotion of a patent, invention or idea can be a challenge with certain difficulties to face and require a certain economic effort, time and dedication on your part, but there are several strategies that you can take into account when it comes to publicizing your innovation:
Protect your invention as a patent: If you have not yet patented your invention*, do so as soon as possible. This way, you will have the necessary legal protection to be able to promote it with the confidence of having the necessary legal security. Perform a preliminary search to determine whether or not it is patentable with an industrial property agent. If it is not patentable, evaluate with a professional agent other ways or types of intellectual property rights to protect it or give it an additional value; copyright, trademark registration (brands), industrial design (aesthetics), industrial secret, etc.
*Inventions or processes subject to the legal conditions and requirements of patentability: a patent must be new worldwide, not be obvious to a person skilled in the art, be applicable to some field of industry and be workable by a skilled person.
Identify your target market: You should try to understand your target audience and how your invention, idea or project can help or benefit them.
Create a marketing plan: Develop a promotional plan for your invention or idea through different channels, such as social networks, industry events, presentations, etc.
Look for investors and manufacturers: If you need funding to carry out your invention, look for investors or business angels who may be interested in supporting your project or helping you in its commercialization. Also contact possible manufacturers of the product for prototyping or contact experts in the sector if you are dealing with procedures and you will be able to make a cost and quality analysis.
Use crowdfunding platforms: You can use crowdfunding platforms to raise funds and promote your invention at the same time.
Look for strategic partners: Identify companies or individuals who may be interested in working with you to bring your invention to market.
Participate in industry events: Attend industry trade shows, conferences and other events related to your industry to showcase your invention and meet other professionals in your field.
Do public relations: You can do a public relations campaign to publicize your innovation. Look for media outlets that may be interested in publishing your story.
Be wary of those who claim that they will promote your invention in exchange for considerable payments of money; there are companies that claim to do a market study and put you in contact with investors or distributors and thus “guarantee” their successful promotion, although in reality they do not achieve any satisfactory result, with the consequent loss of the investment made for that purpose. In that case, check the conditions, the fine print and their promotion plan.
Because we insist, the best seller of your invention is yourself, since you are the most knowledgeable of your idea or project, and the most interested in its success.
Remember that the promotion of your invention or idea takes time and effort, but regardless of its nature and characteristics, it is important that you draw up an adequate business plan for your project, never fall into discouragement and put all your enthusiasm and determination to make your idea succeed, because by following the right strategy, you can successfully exploit your innovation in the market.
In this regard, it may be crucial to have professional advice to obtain the best possible patent protection on the functionality of the innovation, copyright (for original artistic creations), trademark registration (the commercial distinctive brand of the product or service), industrial design (for the external aesthetic appearance of products), to maintain a trade secret, as well as to draft the corresponding contract of assignment or license of rights to others, which have been freely agreed, this will avoid possible misunderstandings that could lead to disputes and become long and costly legal proceedings.
If you need more information about these issues or how we can help you through the process, please contact using the form below and we will clarify any doubts you may have.
CREATING A NEW INVENTION?
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through education and intelligence, with each step of the product
design & development process you need to be successful.
From invention to prototype, to manufacturing, we'll
present the help you need to make your awesome
and dynamic new product the best it can be.
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* Contacts within our Network of Entrepreneurial Resources
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* Industrial Design (aesthetics) for Product Marketability
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Read On to Learn More
About Strategies For Inventors
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The knowledge and resources we cover here includes a wide range of
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21st century technologies. We make available inside product development ideas
which help inventions and inventors hit the consumer market in a timely manner!
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